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Impossible Foods last week unveiled its Impossible Pork, prompting a flurry of positive reviews and headlines touting its similarity to pork in taste and texture. The pig sector was less enthused.

“What’s impossible is to make pork from plants,” said Dan Kovich, science and technology director of the National Pork Producers Council. “Any adjective placed in front of the word pork can only refine it, not redefine it. It’s not pork. It’s not pork sausage. It can’t be labeled as such.”

Impossible Foods hasn’t revealed when its alternative pork products will hit store shelves, though six Burger King locations this month will begin offering the “Impossible Croissan’wich” with a pre-seasoned Impossible Sausage.

Source: Politico