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Join Us in New Orleans for the 2026 Marketing & Distribution Convention

Mark your calendar for October 27-29, 2026, and join us at the New Orleans Marriott for FEMA’s Marketing & Distribution Convention. This premier event continues to be the farm equipment industry’s best opportunity to build relationships, discover new business opportunities, and gain practical insights that help your company stay competitive.

A Tradition of Connecting the Industry

For more than 75 years, FEMA has brought together manufacturers, marketers, distributors, independent sales representatives, suppliers, and industry leaders to strengthen the distribution channel and move our industry forward. What began in 1951 as a gathering of wholesalers has evolved into one of the most valuable business events in the shortline equipment industry.

Today, the convention remains focused on what matters most—helping members make meaningful connections that lead to new partnerships, expanded markets, and long-term business growth.

Why Attend?

The Marketing & Distribution Convention is where business relationships begin.

Held jointly with the æÃæü¤ÇéÎåÔÂÌì Marketing & Distribution Association (EMDA), the convention offers unmatched opportunities to meet face-to-face with distributors, independent sales representatives, and fellow manufacturers from across North America. Whether you’re launching new products, expanding your dealer network, or strengthening existing partnerships, there simply isn’t another event like it.

Education You Can Put to Work

This year’s educational program is packed with timely, practical sessions designed to help your business navigate today’s challenges and prepare for tomorrow’s opportunities.

Highlights include:

• Opening Keynote with Alex Weber — Discover how to embrace change, build resilience, and develop the mindset needed to thrive in an evolving business environment.
• Economic Outlook General Session — Patrick Luce and Jeremy Bess of Stantec Consulting Services will provide valuable insight into the economic trends shaping agriculture, manufacturing, and the equipment industry.
• Property Insurance Strategies — Learn how changing property insurance markets are affecting manufacturers and discover practical ways to better protect your facilities while identifying opportunities to reduce insurance costs.
• Learning From Legacies — John Dahl of Amity Technology shares leadership lessons, business insights, and the values that have helped build one of the industry’s most respected companies.
• FEMA AgTech Arena — Experience the inaugural startup pitch competition showcasing emerging technologies in precision agriculture, automation, robotics, artificial intelligence, and next-generation equipment solutions.

Spotlight on the Industry Showcase

One of the most anticipated events of the convention is the Industry Showcase , where manufacturers, distributors, independent sales representatives, suppliers, and service providers come together for an afternoon of focused networking and business development.

Unlike a traditional trade show, the Showcase is designed to encourage conversations. Its open tabletop format makes it easy to discover new products, explore potential partnerships, reconnect with longtime industry contacts, and meet companies that can help grow your business. Whether you’re looking to expand your distribution network, identify new suppliers, or introduce your latest products, the Industry Showcase offers an efficient and productive environment to make meaningful connections.

Many attendees say the Showcase is where some of the convention’s most valuable business relationships begin.

Make the Most of Your Time

One of the greatest values of the convention is the opportunity to schedule one-on-one meetings with distributors, independent sales representatives, suppliers, and fellow manufacturers.

Be sure to review the attendee registration list before arriving and begin scheduling appointments early. Don’t miss the EMDA Contact Session, where manufacturers introduce themselves and their product lines to distributors and independent representatives, creating the perfect starting point for new business relationships.

Join Us in New Orleans

Set against the backdrop of the historic French Quarter, the New Orleans Marriott provides the perfect setting for three days of learning, networking, and business development.

Whether you’re attending for the first time or have been coming for years, you’ll leave with fresh ideas, stronger connections, and practical strategies to help your company succeed.

Register today and make plans to join us in New Orleans for FEMA’s 2026 Marketing & Distribution Convention. We look forward to seeing you there!