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Art’s Way Manufacturing has launched a new brand initiative to position itself as a legacy-leaving, forward-thinking power player in equipment manufacturing.

New graphic design elements for Art’s Way involve a new logo, updated colors, tagline, and new fonts and photography. New brand copy reinforces its dedication to smart, practical, hardworking equipment with straight-talk honesty and unwavering confidence, the company said in its announcement.

“It demonstrates to prospects, customers, dealers, suppliers and team members who Art’s Way is, what it delivers, how it operates and why it matters. In short, it embodies the new Art’s Way tagline: How Work Gets Done,” the announcement said.

“We’re excited to elevate the Art’s Way brand and promote the impressive work our customers do every day to improve their operations,” said CEO Dave King.

Source: Art’s Way | Member since 1961 |