The future of the farm equipment industry is shaped by the relationships you build, the ideas you discover, and the conversations you have today. That’s why the Marketing & Distribution Convention brings together manufacturers, suppliers, distributors, marketers, and industry partners for three days of education, networking, and business development designed exclusively for the shortline equipment industry.

This year’s program features keynote speaker Alex Weber, who will share strategies for embracing change and building resilience, along with FEMA’s Economic Outlook General Session presented by Stantec economists Patrick Luce and Jeremy Bess. Attendees will gain valuable insight into the economic trends and market forces shaping the future of agriculture.

New for 2026 is the inaugural FEMA AgTech Arena, a live startup pitch competition showcasing emerging technologies in precision agriculture, automation, robotics, artificial intelligence, sensors, and next-generation farm equipment. Attendees will hear directly from innovators, watch companies compete before a panel of industry judges, and vote for the Fan Favorite Award.

The convention also features the EMDA/FEMA Showcase, creating valuable opportunities for manufacturers to connect with wholesalers and independent sales representatives, while giving distribution professionals the chance to discover new product lines, build partnerships, and explore innovative solutions from across the industry.

Beyond the educational sessions, some of the convention’s greatest value comes from the conversations between meetings. Whether you’re looking to expand your dealer network, introduce new products, strengthen partnerships, or gain fresh ideas, the Marketing & Distribution Convention is where meaningful connections turn into lasting business opportunities.

Registration, hotel reservations, and the convention agenda are available now at FarmEquip.org. Join us in New Orleans and discover why the future is in the room. Will you be?

Register today at: FarmEquip.org

Click here to register. Click herefor a current list of attendees.

This significant gathering, which unites member companies from the æÃæü¤ÇéÎåÔÂÌì and the æÃæü¤ÇéÎåÔÂÌì Marketing and Distribution Association (EMDA), has been a cornerstone event for over 70 years. While each Association maintains its own program and schedule, they come together for several shared events. Every session, function, reception, and refreshment break provides valuable opportunities to network with industry peers. In past years, more than 400 executives have attended to conduct business, learn, and enjoy themselves.

Whether you’re looking for innovative strategies, advanced education, networking opportunities, or insights into trends that will shape your company’s future, this convention is a must-attend for every farm equipment manufacturing professional. It’s your chance to meet dozens of distributors from across the U.S. and beyond, all in one convenient location.

The Renaissance Dallas Addison Hotel offers easy access to both Dallas Love Field Airport and Dallas/Fort Worth International Airport. Located in the vibrant Addison area, the hotel places guests near premier shopping, dining, and entertainment options.

Visitors can explore nearby attractions such as Addison Circle Park, Galleria Dallas, Cavanaugh Flight Museum, and Vitruvian Park. The hotel is also a short drive from downtown Dallas, where guests can discover the Dallas Museum of Art, the Sixth Floor Museum at Dealey Plaza, the Dallas World Aquarium, and the lively Deep Ellum district.

When registering, please indicate your arrival and departure dates, and our office will handle your reservations at the Renaissance Dallas Addison.

We are excited to announce that this year’s convention will feature keynote speeches from industry leaders who are experts in sales strategies, workforce development, and the Farm Bill/Election update. Additionally, we have expanded our networking opportunities to include themed evening receptions, interactive spotlight booths, and technology showcases. Participants can also look forward to engaging breakout sessions that cover the latest advancements in technology.

We look forward to welcoming our manufacturing, marketing, and supplier members to the Marketing & Distribution Convention this fall. Join us for three packed days of discussions on current industry challenges, learning how other members are addressing these issues, and gathering the information and resources you need to help your business thrive!

Sponsorship opportunities are still available – Enhance your presence at the convention by taking advantage of our revamped packages, which feature prime booth locations and extended display times. Contact Sarah@FarmEquip.org for more information.

For more information on the Marketing & Distribution Convention, give us a call at (314) 878-2304.

Just 30 minutes from the convention hotel in Addison, this quintessential Western town offers friendly people and warm smiles that create lasting memories. Grapevine’s historic district is brimming with charming boutiques, antique shops, and fine wineries serving the best wine Texas has to offer.

During the tour, a professional Tour Director will share the rich history of Grapevine, details about the local wineries, and insights into Texas’s booming wine-making industry.

This optional tour will visit two wineries for generous tastings, one of which includes a three-course meal. The third stop is at a brewery, offering a variety of original recipe beers and a unique tasting experience in their indoor tap room. Round-trip transportation is included.

The tour will be held on Thursday, Oct. 24, with an additional cost of $150. More details to follow. Please contact Sarah@FarmEquip.org for more information.