Good day and best wishes to you and your family as we quickly approach the holiday season. We recently celebrated 75 years of FEMA’s success in Las Vegas, and what an awesome time it was to look back on the contribution and impact our Association has made in the field of agriculture over that period.

Our Executive team and Board are continually looking for new and meaningful ways to strengthen our Association while delivering even more value to you, our members. In combination with our search for our next executive leader, FEMA has partnered with , to focus on activities that generate member benefits and to ensure FEMA’s message is effectively communicated to all ag audiences.

We recognize how important it is to stay connected and responsive to our members’ needs as the industry evolves.

Embo Sales Consulting is led by Joe Sampson, founder and CEO, longtime FEMA member, former Supplier Board member, and host of the . This partnership is unique because FEMA benefits from the expertise of Joe and his team, who are deeply passionate about FEMA’s mission and ongoing success.

We are excited about this opportunity, and we wanted each of you to share in the excitement! Happy holidays to you, your families, and our member companies!

Sincerely,
Marc Ivey, FEMA Board President

Date: Wednesday, July 30 Time: 1:00 PM CDT Guest Speaker: Jeremy Groeteke, Digital Ag Lead at Syngenta

Artificial intelligence is already making a difference in agriculture—from branding and marketing to operations and sales. In this free webinar, Jeremy Groeteke will share practical examples of how ag businesses can begin using AI in simple, strategic ways.

Whether you’re just starting to explore AI tools or looking to scale your use, this session offers valuable insights to help your business move forward with purpose.

Attendance is free, and registration details are available on Embo Sales website at

Headquartered in Johnston, IA, we partner with manufacturers across North America to provide hands-on sales leadership, purpose-driven direction, and practical execution. From sales and operations to marketing and organizational development, we help teams align around what we call Revenue Generating Activities (RGAs)—the real work that drives real results.

We also bring marketing horsepower to the table. Stef Wenninger, our Sales and Marketing Assistant, brings deep expertise in targeted digital campaigns, content creation, and brand execution. Whether it’s launching a new product or building a consistent voice in the market, we support our clients with Momentum and the tools to get it done.

Our founder, Joe Sampson, also hosts The Germinate Podcast—a weekly show spotlighting stories of leadership, innovation, and growth from across agriculture and business. It’s one more way we’re connecting strategy to action and people to purpose.

Looking ahead, we’re developing a network of growth-minded leaders, exploring tools to help companies simplify their focus, and even researching software that’s built around how sales teams actually work. Everything we’re building points in the same direction: our purpose is to help you find yours—led by faith, grounded in truth, and focused on what truly matters.

If you’re ready to simplify, scale, or realign your business—we’d be honored to be part of the journey.

Learn more:
• Website:
• LinkedIn:
• Podcast: