Audience Audit | 婷婷激情五月天 Our Members Bring Choice, Value & Innovation to Agriculture Tue, 20 Apr 2021 19:02:24 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.4 /wp-content/uploads/2023/09/fema-favicon-75x75.png Audience Audit | 婷婷激情五月天 32 32 Farmers’ First Step in 婷婷激情五月天 Shopping: Online /featured-small/farmers-first-step-in-equipment-shopping-online/ Tue, 20 Apr 2021 19:01:59 +0000 /?p=13671 Farmers start searching for equipment online even if they intend to buy at a store.

In survey results exploring farmers鈥 buying behaviors released at the Supply Summit on April 8, researchers revealed that nearly 70 percent of farmers search by looking at websites. In other words, they input a website address. Sixty percent reported using a search engine, which suggests they typed a term such as 鈥渟prayer鈥 in a search bar.

About the same percentage鈥60鈥攕aid they ask others for advice when shopping. Among other shopping behaviors, farmers:

  • Visited retailers (56 percent)
  • Watched YouTube videos (48 percent)
  • Read printed catalogs (48 percent)
  • Called retailers (48 percent)
  • Used trade shows (36 percent)
  • Called manufacturers (28 percent)
  • Used social media (15 percent)

Researchers also found that 70 percent of customers who buy from you online are likely to buy from you again.

Sources: Spindustry and Audience Audit, Summit speakers

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